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Copy space for instagram bio1/4/2024 ![]() (We’ll admit we had to say “Pete Zaroll” out loud before we got the joke.) Totinos takes a different approach, using a funny character in their bio. SMELLS.” Yup, that’s Old Spice in a nutshell. Old Spice uses humour that aligns with their well-known ad campaigns. While it won’t work for every brand, sometimes humour can be a great way to break the ice. If your goal is to build an Instagram following, your call to action might be simply to ask visitors to follow your feed, or to share their photos with a branded hashtag. Maybe you want people to Like your Facebook page or sign up for your newsletter. But you might have a different conversion goal in mind. You might want to use your Instagram link in bio to send people to a page where they can buy your products/services. On that last point: All good marketing material includes a clear and compelling call to action. What is the first thing you want people to do after they visit your profile?.What makes your product or service unique?.Are you a local business? National? Multinational?.How about your brand personality: Funny? Serious? Informative? Playful?.When thinking about what to put in your Instagram bio, ask yourself the following questions: So, what makes a good Instagram bio? The best bio for Instagram is one that helps compel new profile visitors to stick around and click the follow button. It seems a lot to ask of such a small amount of text. After reading your bio, people should understand what you do and why they should follow you. Your Instagram bio needs to convey your brand personality and show your audience they have come to the right place. Your bio is your chance to tell them who you are. Instagram bios are 150-character description under your username on your Instagram profile page. It’s a small space, but when used effectively it can a powerful tool. Your Instagram bio is your chance to introduce your brand on Instagram.
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